Category: Media-OutReach

HONG KONG SAR – Media OutReach – 14 November 2022 – Tia Lee, Asian fashion icon, pop singer, film and television actress, has released a first-of-its-kind MV pre-release production that blends animation, music and fashion videography, to mark Tia’s return. Upon release of the “Goodbye Princess” animation trailer and the first episode of the 6-part series, an unprecedented record of over 13.65 million views were achieved for this unique form of storytelling and music launch within the first 72 hours.

Thematic image echoing content of the first animated episode.

The “Goodbye Princess” pre-release campaign kicks off with a 6-part animated animation series. Each 30-second episode has the spirit of a classic fictional “princess”, reconstructing age-old stories to tell a whimsical tale inspired by Tia’s own experiences and journey in entertainment industry. “Goodbye Princess” showcases Tia’s determination to break free from stereotypes and shake off biases that have been placed on her, paving the way forward to take ownership over her own destiny.

Today, Digital Cover themed “The Voice” and an in-depth interview of Tia Lee by Vogue Hong Kong was also released, allowing followers around the world to have a glimpse of Tia on her new refreshed journey towards female empowerment.

Credits to Vogue Hong Kong:

Photographer: Shin Sun Hye (@Studioioo)

Fashion Director: Sean K (@S.e.a.n.K)

Stylist: Kim Sun Young & Kim Jee Soo (@ES.Consultancy)

Hair: Jang Hye Yeon (@janghyeyeon_)

Make up: Lee Suk Kyung (@OngiBeauty)

Nail: Eun Kyung Park (@Nail_Unistella)

Executive Producer: Lee Kyung Kim at BL Creative House (@BLcreativehouse)

The first animation episode, “Falling in the Deep”, premiered on 11 November, featured a carefree mermaid swimming happily in a calm ocean. By chance, she spots an old television set on the seabed, which is the entrance to a tunnel that transcends time and space. Captivated by the lights, she swims into the tunnel’s kaleidoscope of imagination and temptation.

Suddenly, the mermaid realises that her tail has transformed into legs. Unable to swim, she sinks deeper into the ocean as a beam of light surrounds her. Will this beam of light come to the rescue of the mermaid? Or is it a sign of troubles to follow? What will she encounter next? The answers will be revealed in episode 2, to be released on 15 November (tomorrow).

“Goodbye Princess” animation series episode 1 poster.

Accompanying the premiere was a poster released on 12 November that explained the underlying messages of the animated short clip:

1. The television set symbolises the start of Tia’s journey into the entertainment and fashion scene;
2. The kaleidoscope reflects imaginations and temptations. The kaleidoscope also hides different easter eggs of Tia’s actual appearances and looks when she first joined the industry;
3. The mermaid losing her tail calls out her helplessness upon realising the true nature of show business.

Complementing the stunning series is a set of motion and still images of Tia based on the same theme of “Falling in the Deep”, curated by award-winning Creative Director, Tony C. Miller. The motion and still images portray a stunning Tia in an iconic green couture dress underwater. While the production took under the water, it also overcame a big challenge – Tia’s fear of water.

This first animation and fashion videography series represents a breakthrough in MV pre-release execution and also a personal breakthrough for Tia. Stay tuned for more exciting development of Tia’s “GOODBYE PRINCESS” journey, which will be out soon!

Episode 2 release schedule:

Animation:	15 November
Animation Poster:	16 November
Motion & still images:	17 November

Official press materials:

“GOODBYE PRINCESS” Animation Episode 1:	https://youtu.be/w8nG_R7fm20
“GOODBYE PRINCESS” Episode 1 Poster:	https://www.instagram.com/p/Ck2gvCOvfbA/ https://www.facebook.com/photo?fbid=679156036910954&set=a.231904644969431 (for downloading)
“GOODBYE PRINCESS” Episode 1 Still Image:	https://www.instagram.com/p/Ck7qmJFvrJ- https://www.facebook.com/photo?fbid=681898139970077&set=a.231904644969431 (for downloading)
“GOODBYE PRINCESS” Episode 1 Motion Image:	https://youtu.be/LNPmgPNA8aQ

 Tia Lee Official Channels:

Instagram @leeyufen: https://www.instagram.com/leeyufen/

YouTube: https://www.youtube.com/@tialeeofficial/

Facebook: https://www.facebook.com/leeyufentialee/

Weibo: https://weibo.com/u/1396928042/

About Tia Lee:

Tia Lee (李毓芬), born in Taipei, is an Asian pop singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

Media enquiry, please contact:

global@redhill.asia

+852 60777342 | +852 93793045

KINGSTOWN, SAINT VINCENT AND THE GRENADINES – Media OutReach – 14 November 2022 – In October 2022, the international trading platform Olymp Trade celebrated its eighth anniversary. To make this event special, the company entertained its users with multiple birthday activities and gifts.

The birthday events lasted for a week, from October 24 to 30, including both platform activities for traders and games on social media for the brand’s followers. A large-scale birthday quest took place on Facebook, where all participants were given bonuses from the platform, while winners were awarded branded merchandise and smartphones. Olymp Trade was not just celebrated by its community on its birthday, but also by football player Ronaldinho Gaúcho, Indian cricketer Shikhar Dhawan and YouTuber Elvish Yadav.

Olymp Trade held its eighth anniversary under the slogan “Discover your freedom.” For its users, freedom is not an abstract notion but an opportunity the platform gives. With almost 200 assets, three trading modes and up-to-date training materials, Olymp Trade provides a space that allows traders to unleash their potential while exploring and advancing their trading.

During the celebration, the trading community also gave positive feedback to the platform.

Sumit KaDyan from India said: “I had many bad experiences on other platforms offering a similar kind of service, but here on Olymp Trade, I never had such issues, which gave me confidence and built my trust on this platform.”

Ismael Jako from Egypt agreed: “I joined the world of traders, and I have already made friends. We trade with each other. I share my stories with other Olymp Trade users. I hope it will continue to be so.”

Today, the online platform has about 88 million users, with more than 1 million trades executed daily. Olymp Trade is available worldwide in 14 languages. More than 2 million followers subscribe to the broker’s news and updates on social networks, forming a community of people united by the philosophy of free trading.

Trading always carries a risk of loss. All trades and investment decisions are made by readers at their own risk and through their own judgment.

Media Contact

m.hall@olymptrade.com

Better Public Health with Enhanced Awareness of Stroke

Hong Kong SAR – Media OutReach -14 November 2022 – World Stroke Day takes place on October 29th every year. For the seventh consecutive year, Beijing Tong Ren Tang Chinese Medicine Co., Ltd. (“Beijing Tong Ren Tang”, or “TRTCM”) has held the “Peer Support for Stroke Prevention” campaign in Hong Kong. The campaign for this year has just successfully concluded. In raising awareness of stroke prevention, TRTCM held the first Hong Kong’s free tram ride day with the theme of “Stroke Awareness”. There are also live broadcast lectures that teach young people tips to have good health. They are also allowed to visit the stroke rehabilitation and the elderly centre where they can learn about Chinese traditional medicine treatment methods for stroke, and healthy diet for stroke prevention. We hope that every citizen is secured against the threat of stroke and can jointly work towards building a strong shield against it.

Youtube Video: https://www.youtube.com/watch?v=-sztQQfruKI

The World Stroke Organization (WSO) started in 2006 with the aim of drawing public attention to the problem of stroke and raising awareness of stroke prevention and treatment. TRTCM, which has a brand history of 353 years, upholds the spirit of “Benevolent and virtuous practitioners promote health, keep the world safe, and serve the vulnerable”, sustaining 300-year-old stewardship to protect human life and health. Since 2016, it has held an annual “Peer Support for Stroke Prevention” campaign in Hong Kong. This year, for the first time, a series of activities were launched by means of free tram rides. The aim of these activities is to bring benefits to the local community that supports people’s livelihood, giving back to the general public who have always trusted Beijing Tong Ren Tang!

About TRTCM

Beijing Tong Ren Tang Chinese Medicine Co., Ltd. was set up in Hong Kong in 2004. As the overseas development platform for Beijing Tong Ren Tang beyond Mainland China, TRTCM maintains a solid foundation in Hong Kong and aims for the global market, undertaking the mission of introducing TCM culture to the world. TRTCM adheres to the spirit of “nurturing kindness and virtue, preserving tranquility and wellness” as well as the mission of “healthy life, global choice”. By taking a culture-first approach in introducing medicine through treatments, it aims to expedite the internationalization of TCM. TRTCM website: https://cm.tongrentang.com

Contact: brandtrt@tongrentangcm.com