Day: March 1, 2022

Reliable architecture

The NetEngine 8000 F8 adopts forwarding-control separation, independent switching, and redundancy design for control boards, switching boards, power supplies, and fans, providing carrier-class reliability. With two patented energy-saving technologies — SRU(switching and routing unit) warm backup and rectifier circuit — this router lowers power consumption by 30% and is a pioneer product of carbon neutrality.

Ultra-high density

The NetEngine 8000 F8 provides a forwarding capability of 2 Tbps, which is evolvable to 6.4 Tbps in the future. It supports as many as 32 PICs and 24*100GE/240*10GE/320*GE ports. With a port density that is 2x higher than rival products, it is highly cost-effective.

10GE FlexE slicing

The NetEngine 8000 F8 provides the latest 10GE FlexE subcard, which supports Mbps-level granularity and 10K-level network slices. Huawei’s NetEngine 8000 series routers support 10GE/50GE/100GE FlexE and can provide better differentiated experience assurance for production networks that require high service reliability, such as energy and transportation networks.

With continuous innovation in hardware and software based on NetEngine 8000 series intelligent routers, Huawei’s CloudWAN 3.0 solution provides three key capabilities: one-click provisioning, one network for all, and integrated O&M(operation and maintenance). These capabilities help customers in sectors such as finance, energy, transportation, and ISP build experience-centric WANs.

One-click provisioning

Industry-leading SRv6-based intelligent path computation automatically generates paths based on service latency, bandwidth, and other requirements, ensuring minute-level deployment and committed latency for production services. If we compare a traditional network to an old-fashioned mail system where we have no idea of the intermediate transmission and arrival time of letters, then SRv6 can be likened to a modern air consignment system. Passengers’ luggage can reach the destination within the shortest time and the transit stations are clearly displayed. Huawei has been leading the industry in SRv6 commercialization. Currently, Huawei has deployed SRv6 on more than 100 customers’ networks worldwide.

One network for all

The FlexE network slicing technology is used to achieve committed service bandwidth. A traditional network is like a congested road, where dedicated vehicles may encounter traffic jams at any time. The network slicing technology is like creating a dedicated lane on the road to ensure that dedicated vehicles are not affected by traffic jams. In this way, production services such as SCADA and relay protection in the power industry can be securely isolated, and production and office services can be carried over one network, lowering CAPEX.

Integrated O&M

Unlike other in-band flow measurement technologies in the industry, Huawei’s per-hop in-band flow measurement technology IFIT enables digital twin for networks. Traditional networks, like an accident scene that requires onsite guidance, still need manual maintenance. IFIT and SDN, in comparison, are like a vehicle navigation system that clearly identifies traffic jams and adjusts routes in real time to bypass congested roads. IFIT enables real-time service quality visualization, minute-level fault detection, demarcation, and recovery, and zero service interruption, making networks smarter and safer.

Looking ahead to the future, Huawei will continue to innovate based on IPv6 Enhanced to build agile, reliable, and intelligent WANs, thereby laying a solid connectivity foundation for numerous industries and helping customers accelerate digital transformation and achieve business success.

MWC22 Barcelona runs from February 28 to March 3 in Barcelona, Spain. Huawei’s enterprise business booth is located at 1H50, Hall 1, Fira Gran Via. For more information, please visit: https://e.huawei.com/en/events/huawei-enterprise-mwc-2022

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Mr. Zhao pointed out that IP networks — connecting things on one end and applications on the other end — are the cornerstone for digital transformation across industries. As enterprise digital transformation enters the “deep water zone”, IP networks face new challenges. Specifically, connectivity extends from people only to countless IoT terminals, putting huge strain on manual operations and maintenance (O&M). Also, services expand from office scenarios to production scenarios, placing higher requirements on network service level agreements (SLAs), while services themselves are frequently and rapidly changing to meet customers’ personalized requirements. This requires IP networks to keep pace with the cloud for more agile service provisioning and changes.

To address these challenges, Huawei has upgraded its Intelligent Cloud-Network Solution with all-new components in the following three scenarios:

• CloudFabric 3.0, Hyper-Converged Data Center Network Solution, which has “Fast” and “Stable” key characteristics, is ideal for building best-in-class data center networks, helping enterprises usher in a service center with super computing power. This feature-rich solution offers the industry’s only L3.5 autonomous driving network, which is needed to propel enterprise data centers towards multi-clouds and multi-DCs. Another highlight is the all-new high availability multicast (HAM) data center switches featuring high reliability, low latency, and high throughput, facilitating construction of stable and reliable physical networks.
• CloudWAN 3.0 Solution is designed for building an agile, reliable, and intelligent WAN, placing unlimited computing power within reach. This future-proof solution uses one-click provisioning for fast service deployment in minutes. What’s more, it achieves one network for all services, greatly reducing CAPEX, while its integrated O&M feature dramatically improves efficiency. Furthermore, the all-new intelligent universal-service router NetEngine 8000 F8 is a good choice for customers in finance, energy, transportation, ISP, and other sectors, helping continuously improve WAN reliability and fully meet differentiated service requirements.
• CloudCampus 3.0 Solution draws on continued innovations in the WLAN, LAN Switch and SD-WAN fields and introduces an extensive range of all-new products, including AirEngine 6761 Access Points, CloudEngine S8700 switches, and NetEngine AR6710 routers. As such, CloudCampus 3.0 stands out by offering “300 Mbps @ Everywhere” access experience for enterprises and doubling the cloud access efficiency. With these strengths, CloudCampus 3.0 can be widely used in industries like education, healthcare, finance, and energy, helping enterprises shorten time-to-market and improve operational efficiency.

To date, Huawei’s Intelligent Cloud-Network Solution has served customers in education, transportation, finance, energy, and other industries in more than 140 countries and regions. Looking ahead, Huawei will continue to work closely with global customers and partners, dive into diverse industry scenarios, and improve the competitiveness of intelligent cloud-networks. In this way, Huawei aims to further consolidate the digital foundation and accelerate digital transformation across industries.

MWC Barcelona 2022 runs from February 28 to March 3 in Barcelona, Spain. Huawei showcases its products and solutions at stand 1H50 in Fira Gran Via Hall 1. For more information, please visit: https://e.huawei.com/en/events/huawei-enterprise-mwc-2022

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Forrester surveyed IT leaders and technical decision-makers of 197 large and midsize enterprises/organizations worldwide on the current status, challenges, and transformation goals of their data center networks.

New Technologies and Business Models Drive Data Center Networks Towards High Autonomy

According to the paper, 61.9% of enterprises are building data centers using private and hybrid clouds. Data centers deployed on the cloud provide enterprises with on-demand self-service, ubiquitous access, resource pooling, rapid elasticity, and measurable standard service capabilities. All this demands highly autonomous driving networks. At the same time, increasingly fierce market competition and fast business model innovation pose more stringent requirements on service continuity and real-time performance. These rising business demands also require more autonomy for fast network deployment and service provisioning, as well as to guarantee service continuity and prevent business interruptions.

Increasingly Complex Networks and Outdated Network Facilities and Technologies Are Key Challenges on the Way to Autonomous Driving Networks

After self-assessment, 64% of the surveyed enterprises believe that their data centers are in the L3 phase — conditional autonomous driving network. Technologies such as cloud computing, artificial intelligence, and SDN help data center networks improve automation and intelligent O&M. However, enterprises still face many challenges in automatic deployment and implementation. Especially, the construction and O&M phases still heavily rely on experts’ advice and employee skills, which is inefficient and error-prone.

In fact, most enterprises rely on vendors’ solutions (covering automated implementation plans, processes, and related tools) to achieve a certain degree of automation for the single-cloud and single-DC network. As enterprise data centers develop rapidly, multi-DC, multi-cloud, and heterogeneous networks are becoming the new norm, exponentially increasing network complexity. As a result, the existing solutions, tools, and skills cannot meet the requirements.

Data centers are not built in one go. 50.8% of the surveyed enterprises said that they still utilize many old networks and devices while expanding and building their data center infrastructure. However, traditional network architecture is not flexible and evolves slowly. As such, it’s hard to automate older networks. This signals another key issue — finding ways to rebuild outdated infrastructure and technologies to protect past investments.

Best Practices and Partnerships Can Accelerate Evolution

Forrester suggests that enterprises formulate clear data center network automation goals and evolution paths based on their current status and strategies. They can also learn from industry best practices. Network automation involves all aspects of technology — including network devices, hybrid cloud architecture, and automation — so it is difficult for enterprises to accomplish by themselves. The solution is to draw on the strengths of partners to accelerate automation, staying ahead of the competition.

Huawei CloudFabric 3.0 Comes Top in L3.5 Autonomous Driving Data Center Networks

Recently, Tolly Group — a global provider of testing and third-party validation and certification services — compared Huawei CloudFabric 3.0 Hyper-Converged Data Center Network Solution and a mainstream data center SDN solution. The report rated Huawei’s solution with 3.51 points — far higher than the 2.8 points received by the mainstream solution. It is also the only L3.5 data center autonomous driving network solution that has been verified by Tolly.

Huawei CloudFabric 3.0 Hyper-Converged Data Center Network Solution provides full-lifecycle automation and intelligent O&M capabilities for data center networks. It draws on several innovative technologies, such as the open programmability framework, service orchestration platform, digital twin, and knowledge graph. These allow Huawei CloudFabric 3.0 to centrally manage multi-DC, multi-cloud, heterogeneous networks, provision services in seconds, perform simulation and verification, as well as locate faults between applications and networks. The solution facilitates agile service innovation and enables real-time service provisioning. Huawei CloudFabric 3.0 has been widely used across industries such as finance, government, large enterprises, and carriers, accelerating enterprises’ digital transformation and helping customers achieve business success.

MWC Barcelona 2022 runs from February 28 to March 3 in Barcelona, Spain. Huawei showcases its products and solutions at stand 1H50 in Fira Gran Via Hall 1. Together with global operators, industry professionals, and opinion leaders, we dive into topics such as industry trends, GUIDE for the future, and green development to envision the future of digital networks. For more information, please visit: https://e.huawei.com/en/events/huawei-enterprise-mwc-2022

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“STAY THIRSTY” CAMPAIGN SPANS FOOTBALL ENTERTAINMENT WITH SPORT, MUSIC, ART AND FASHION INFLUENCE

NEW YORK, March 1, 2022 /PRNewswire/ — Today, Pepsi® unveils its annual global football campaign, building upon the brand’s continued premiere partnership with the UEFA Champions League. “Stay Thirsty” leads with a high-energy creative directed by Ernest Desumbila, Barcelona’s multi award-winning filmmaker, celebrating the changemakers driving football’s present and future – on and off the pitch. In true Pepsi style, the campaign features a world-class player line-up, an infectious music track, and members of the “Pepsi Collective,” a curated group of vibrant up-and-coming talent from around the globe.

Returning all-time GOAT and seven-time Ballon d’Or winner Lionel Messi and world champion Paul Pogba welcome two exciting additions to the Pepsi squad: Lucy Bronze, today’s most decorated English player, and Brazilian footballing legend Ronaldinho, who previously featured in iconic Pepsi ads in the early 2000s.

It wouldn’t be a Pepsi campaign without an attention-grabbing track as the brand continues to create innovative music on a global scale. This year, Pepsi partnered with hip-hop and R&B icon Montell Jordan for a refreshed take of his 90s classic, ‘This Is How We Do It.’ The reimagined song, ‘Mama I Made It (How We Do It),’ pairs artist Say Mo‘s vocals alongside Jordan and was produced exclusively for the Pepsi “Stay Thirsty” campaign by Grammy-winning female duo Nova Wav and Sean Douglas.

“Stay Thirsty” leverages its global scale to introduce the world to ambitious creatives with unique talent and inspiring stories, with purposeful intent to drive those with equal passion that anything is within reach. The “Pepsi Collective” members each play a role in the campaign and include:

–  leading Mexican freestyle champion Paloma Pujol Mayo and trailblazing UK women’s grassroots coach Iqra Ismail alongside her team, Hilltop FC, starring in the creative;

–  award-winning U.S. photographer Mel D Cole, who captured intimate portraits and striking behind-the-scenes photography on-set;

–  forward-thinking fashion designer Nithsaya, who was enlisted to reimagine the iconic Pepsi football jersey; and

–  Dubai-based graphic designer Dina Sami who created supporting bespoke graphics and visuals, including a striking mural that appears in the ad.

“Pepsi is the entertainment beat of football. We champion talent both on and off the pitch, always looking to bring unique, exciting campaigns that the world loves to see and be part of,” said Pepsi Senior Director, Global Marketing, Michael Walford. “This year, we’re recognizing the beautiful game as it is today – from the iconic to the up & coming – celebrating how everyone is building the game together.”

The campaign was teased earlier this month when Messi and Ronaldinho posted themselves playing a game of ‘Pepsi Pong’. Fans all over the world were quickly abuzz when it dropped, confirming Ronaldinho’s return to Pepsi and showing the dynamic duo on the same team once again.

Throughout the “Stay Thirsty” campaign, the brand will look to inspire the next generation of football talent and cultural pioneers through the Pepsi athletes’ and Collective’s personal past, present and future stories and ambitions shared in a digital content series. With Pepsi also partnering with British fashion designer Liam Hodges to create a limited-edition capsule collection inspired by the brand’s rich football heritage and this year’s future-thinking campaign to go on sale in Spring 2022.

Additionally, Pepsi and its global customers KFC and Pizza Hut will lean into consumers’ passion for food with multi-platform marketing initiatives featuring bespoke, entertaining content starring Pogba.

Join the conversation online with #STAYTHIRSTY.

Athlete Supporting Statements:
Leo Messi: “It’s always great to be back with the Pepsi team. Pepsi is a brand that celebrates doing things in your own way, and that is something that has always resonated with me. This year is no different and I am personally inspired to share the message that it doesn’t matter who you are or where you are from or how crazy your dream is. You have to go after it with passion and dedication to achieve everything you want.”

Paul Pogba: “Every year these campaigns get bigger and better, and this year it’s all about inspiring the next generation and changemakers in the game – on and off the pitch. It was great to work with the passionate and inspired Pepsi Collective members.”

Lucy Bronze: “I’m so excited to be joining the Pepsi team and appearing alongside so many iconic players and inspiring people impacting the game. The energy on set was amazing, and I hope fans enjoy the campaign and its message to reach for the top.”

Ronaldinho: “I am so happy to be back in a Pepsi jersey again! I love that this campaign is all about inspiring the next generation of football talent and playing the passion forward.”

FOR MORE INFORMATION, CONTACT:
pepsicomediarelations@pepsico.com 

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

About 2022 Pepsi Talent

DINA SAMI
Dina is a Palestinian/American illustrator who was born and raised in Dubai. She founded her design company Seven Minutes, and from visual arts to graphic design, has gained worldwide traction for her work telling stories through art. She’s also an avid football fan, having played recreationally for years.

IQRA ISMAIL
Iqra became a football coach at 15, with a desire to create safe, female-only environments that weren’t available to her. She is currently the Director of Women’s Football at grassroots club Hilltop FC, and the first-ever and current captain of the Somali Women’s National Football Team. She is the youngest Football Black List Winner of 2019, which she won at just 19 years old.

LIAM HODGES
Liam Hodges is a luxury streetwear brand. Founded by London-based Liam Hodges in 2013, the eponymous brand is built on the concept of serving a generation born online in their own definition of the aspirational and successful. Signature Liam Hodges fuses influences from modern subcultures and postmodernism with innovative streetwear designs. Upcycled materials and environmental awareness are now at the forefront of Liam Hodges design, continually working to create less waste and review old habits.

MEL D COLE
Mel D. Cole is a world-renowned, award-winning photographer who is best known for his hip hop, press/editorial photography. He is the founder of Charcoal Pitch FC, the first and only Black-owned, soccer specific photography agency dedicated to creatively exploring soccer visually and educationally through a multiracial lens. With a career spanning almost 20 years, he released his first coffee table book chronicling his hip hop photography in February 2020. Starting in April 2021, he focused his lens on documenting the pandemic, and then in May 2021, the Black Lives Matter movement in the U.S. He released his second book, Mel D. Cole: American Protest: Photographs 2020–2021, in November 2021.

MONTELL JORDAN
Montell Jordan is an American singer, songwriter and producer. His first single, “This Is How We Do It,” was a no. 1 hit in 1995. Montell has written and produced for music artists including Christina Milian and Sisqó, and his influence in music and culture has seen him feature in films and documentaries including ‘The Fighting Temptations’ and ‘Standing In the Shadows of Motown.’

NITHSAYA
Nithsaya is a designer and passionate football fan, known for his creative studio Golden Cabane. Nithsaya’s exclusive collections and limited-edition merch drops are inspired by reworked vintage football shirts and streetwear culture.

NOVA WAV
Grammy Award-winning female production and songwriting duo Nova Wav have penned words and beats for the likes of Beyonce, Jay-Z and Rihanna to name a few. Composed of Brittany “Chi” Coney and Denisia “Blu June” Andrews, the American duo have successfully cemented their roles in the music industry with their passion and creativity.

PALOMA PUJOL MAYO
Madrid-based Paloma is the #1 freestyler in Spain. Growing up in Mexico, she wasn’t allowed to play with the boys teams, so she donned a fake name (Javi) to be able to play. She’s won the Spanish national freestyle championships twice and has been the world Footbag champ six times. She is also an advocate for LGBTQ+ rights and equality.

SAY MO
Say Mo is a Kazakh music artist whose love of dance and performance has drawn a huge following on TikTok, appealing to Gen-Z audiences across the globe since her debut on the 2019 Russian vocal talent show ‘Pesni.’

SEAN DOUGLAS
Sean Douglas is a Grammy Award-winning American songwriter and record producer. He has written for a range of musicians, including Madonna, Selena Gomez and Nick Jonas.

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